A Business Case forms the foundation of any proposal venture or project. It establishes the need, justification and proposed alternatives to resolving a business issue or strategic objectives. Business Cases are generally designed to answer the question: what will be the financial consequences if we choose X or Y? It is therefore a tool that supports planning and decision making; of it depends the credibility of the project.
Business Cases are shaped significantly by the identity and needs of the intended audience. In the context of corporate fund raising the Business Case has to provide evidence that the project is a good investment.

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