It answers the following questions: should we develop in this or that sector? In which countries? By external or internal growth?
We have developed our own methodology based on a business case approach, which focuses on the dynamic and sustainable maintenance or development of one’s competitive advantage. The following questions are addressed: what is our competitive advantage today? What will it be tomorrow? What to do today (in terms of strategy and resources) to develop it and stay or become a leader tomorrow? |
